DC Shoes is a renowned global brand specialising in high-quality footwear and apparel for skateboarding, proudly endorsed by professional skateboarders worldwide. Established in June 1994 by the dynamic trio of Damon Way, Ken Block, and Clayton Blehm in Carlsbad, California, the brand later made its mark in Huntington Beach. In 2010, DC released the iconic video “Skateboarding Is Forever,” showcasing a lineup of sponsored skateboarders who continued to represent the brand, many even achieving professional status by 2013. With its deep roots in skate culture, DC Shoes remains a staple for those who live and breathe skateboarding.